SIGDAL isn’t well-known… Of course, since the brand comes from Norway! But, we all know the benefits of seeds nutrition, 100% natural, which gives all the properties of healthy products to the range, good for health. Sigdal attracts! The market is more and more interested in this cute food from elsewhere. Fierce competition which pushes the brand to strengthen its image. Therefore, the agency swung into action to create a stronger identity with a new packaging. It is through the personification of the Norwegian woman (fighter, obstinate, joyful) and through a frank and direct speech that we have imagined the new brand image… And it cannot be missed / can be noticeable !
MANAGEMENT BOARD
Strategy: Edouard Priet
Creation: Loïc Quillien
PROJECT MANAGEMENT
Sophie Maillard
DESIGN
Written by: Mélanie Perhirin
Pack Design : Marie Jonchère