Dare to be healthy excess!

SIGDAL - Brand strategy design
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SIGDAL isn’t well-known… Of course, since the brand comes from Norway! But, we all know the benefits of seeds nutrition, 100% natural, which gives all the properties of healthy products to the range, good for health. Sigdal attracts! The market is more and more interested in this cute food from elsewhere. Fierce competition which pushes the brand to strengthen its image. Therefore, the agency swung into action to create a stronger identity with a new packaging. It is through the personification of the Norwegian woman (fighter, obstinate, joyful) and through a frank and direct speech that we have imagined the new brand image… And it cannot be missed / can be noticeable !


Strategy: Edouard Priet

Creation: Loïc Quillien



Sophie Maillard



Written by: Mélanie Perhirin

Pack Design : Marie Jonchère