Because children are not adults…Optic 2ooo has decided to commit to the vision health of children by involving its 1200 opticians. In addition to the distinctive graphic identity that incorporates the mention « KIDS » in the Optic 2ooo logo, the agency has imagined an ultra-educational device for kids, reassuring for parents and expert to convince ophthalmologists. Optic 2ooo KIDS is a new proof of the brand’s commitment to the daily life of French children.
Strategy: Sandrine Martinez
Creation: Loïc Quillien and Pierre-Yves Jacob
Written by: Mélanie Perhirin / Idile Edito
Artistic direction: Stéphanie Saliou / Ingrid Biraud
Retouching: David Levron