Optic 2000
to the conquest
of kids

OPTIC 2OOO - HEALTH
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Because children are not adults…Optic 2ooo has decided to commit to the vision health of children by involving its 1200 opticians. In addition to the distinctive graphic identity that incorporates the mention « KIDS » in the Optic 2ooo logo, the agency has imagined an ultra-educational device for kids, reassuring for parents and expert to convince ophthalmologists. Optic 2ooo KIDS is a new proof of the brand’s commitment to the daily life of French children.

MANAGEMENT BOARD

Strategy: Sandrine Martinez

Creation: Loïc Quillien and Pierre-Yves Jacob

 

PROJECT MANAGEMENT

Marina Jouin

 

DESIGN

Written by: Mélanie Perhirin / Idile Edito

Artistic direction: Stéphanie Saliou / Ingrid Biraud

Retouching: David Levron