The little drop
that makes you
overflow with tenderness

Naturé Moi - Hygiene and Beauty
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This is the story of a brand, Naturé Moi, which had the idea of creating a whole range of shampoos and shower gels that are naturally gentle on the skin and designed to preserve water. From his meeting with the Antigel agency was born a 20′ TV spot, which tenderly tells another story: that of a drop of water falling from above and a very protective shower gel.
With a bonus and exclusive broadcast on the channels of the M6 group (200 runs from May 19 to June 18), the little drop made the audience overflow… the ratings!

Advisory management
Strategy: Nicolas Papuchon
Creation: Loïc Quillien

Project management
Céline Goudenhooft

Editorial design: Mélanie Pérhirin
Directed by Adeline Moreau
Artistic direction: Yann Le Bellego

Production: Studio Doze
Illustrations : Benjamin Tessier
Animation: Yan Jouan