This is the story of a brand, Naturé Moi, which had the idea of creating a whole range of shampoos and shower gels that are naturally gentle on the skin and designed to preserve water. From his meeting with the Antigel agency was born a 20′ TV spot, which tenderly tells another story: that of a drop of water falling from above and a very protective shower gel.
With a bonus and exclusive broadcast on the channels of the M6 group (200 runs from May 19 to June 18), the little drop made the audience overflow… the ratings!
Strategy: Nicolas Papuchon
Creation: Loïc Quillien
Editorial design: Mélanie Pérhirin
Directed by Adeline Moreau
Artistic direction: Yann Le Bellego
Production: Studio Doze
Illustrations : Benjamin Tessier
Animation: Yan Jouan