For IMA PROTECT, a company specializing in remote monitoring and connected homes, we took up the challenge of raising awareness without scaring people, of raising awareness without dramatizing. And it works!
7 out of 10 French people are burgled at least once in their lives, and each burglary has psychological and symbolic consequences beyond the material and financial aspects. With IMA PROTECT, securing one’s home reduces the risk of burglary by a factor of 4, and above all, protects what costs but above all what matters.
The agency therefore took the brand away from the technical, guilt-inducing, humorous and even absurd speeches of the competition to pre-empt a new positive and emotional brand territory. A TV and radio saga was born to invite people to equip their homes by anticipation rather than by reaction.
Strategy : Sandrine Martinez Edouard Priet
Creation : Loïc Quillien
Writing : Nicolas Martinez
Artistic direction : Benoit Boënnec
Production : Allso/Sovage
Film Director : Julian Nodolwsy