It’s a fact: a resume, a tie, a cover letter… it’s not the cup of tea for millennials looking for work. So to make them want to apply for jobs in the banking sector in particular, Antigel has rethought the digital system of the Caisse d’Epargne BPL by creating a new site: monjobici.com.
100% smartphone, 100% direct without CV… 200% connected! At the same time, the agency imagined a web series. Who better than two millennials to address and touch the millennials? The pitch: two young Banktrotters live the Caisse d’Epargne BPL from the inside for a year and have carte blanche to produce this webseries. For sure, there is Genius in this new strategy!
Strategy: Sandrine Martinez
Digital strategy: Maxime David
Creation: Loïc Quillien
Editorial design: Mélanie Perhirin
Artistic Direction: Caroline Poinsot
Model/Exis: Yann Le Bellego
Development : Le Petit Garage