CENTAURE, the scientific cooperation foundation dedicated to organ transplantation sciences, has the primary objective of improving the medical follow-up and quality of life of transplant patients. Committed at its side, we have taken up the double challenge of talking about transplantation without talking about organ donation, while promoting the values of the foundation through a simple message based on the symbolism of the tattoo. And to affirm that a transplant is for life, the campaign is displayed on no less than 1000 bus shelter signs!
Strategy: Nicolas Papuchon
Creation: Pierre-Yves Jacob
Artistic direction: Dominique Brechet
Editorial design: Philippe Negrel